Social Media Campaign – Textile Industry

OBJECTIVE

Running an innovative and creative campaign

New followers' acquisition

Qualification of existing followers and segmentation

Brand awareness increase

BACKGROUND

  • Lanificio F.lli Cerruti is a family-run operation and internationally renowned for exceptional cloth. It’s based in Biella – the home of traditional Italian textile manufacturing – and combines innovation in technology with the finest raw materials to produce its prized yarns.

SOLUTION

We created exclusive posts to celebrate the 140th anniversary of the brand.

We built a brand-oriented Q&A game to engage with followers.

We used a gift as a trigger to stimulate readers to participate and leave their information.

Results

  • Within 1 month campaign time, the number of followers has grown significantly, and participants were tagged according to pre-defined segmentation strategy to support customer's commercial team
0%
of total follower base segmented & qualified by strategic tagging
0x
more followers during the campaign compared to monthly average​
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