SCRM – Food Industry

Project Overview

We provide on-site support to leading food importer and to create SCRM implementation plan for add value on its e-commerce platform.

ClientSinodis
SkillsData Analysis, CRM
ManagerWanting

Challenge

  • Limited insights to see users’ interests and behaviors to create right contents on social & e-commerce platform
  • No tools for communication and engagement to retain customers’ activity under different business scenario
  • No overall strategy on lead management to increase sales conversion

Solution

  • Strategy creation - Positioning & Strategy planning
  • Cross-department collaboration - Collect business request among 4 departments
  • Content preparation - Notification content alignment
  • System Configuration - Function Implementation & UAT

Results

  • 5 topics slides for SCRM strategy applied to business scenario
  • 10+ interviews across four departments to gather business requests
  • 30+ notification flows, tagging rules, and scoring rules to efficiently implement system utilization

Get in Touch

Whether you are a business looking for a fresh perspective in China or an established firm in need for marketing performance (Marketing, Sales and IT working together), we will provide services and insights that allow you to reach your target market with the highest possible ROI.