SCRM – Chemical Industry

Project Overview

We provided SCRM consulting and implementation support for leading chemical manufacturer to enhance customer engagement and sales conversion.

ClientElkem
SkillsData Analysis, SCRM
ManagerWen

Challenge

  • Lack of automation in lead process that limited sales conversion efficiency
  • No unified view to track engagement and preferences across multiple lead sources
  • No integrated platform to deploy and manage multi-format marketing materials for lead generation

Solution

  • Automated Lead Scoring & Delegation – Implemented scoring rules and auto-assignment of leads to respective sales
  • Lead Source Identification – Configured system to track and categorize leads from online and channels
  • Multi-Format Content Strategy – Leveraged SCRM tools to create content across diverse formats, increasing engagement and lead generation

Results

  • Configured segmentation rules for 10+ product segments, establishing automated lead categorization and routing to the appropriate sales
  • Designed and deployed 5+ tailored CTA flows for different interaction scenarios, enhancing engagement and guiding leads effectively

Get in Touch

Whether you are a business looking for a fresh perspective in China or an established firm in need for marketing performance (Marketing, Sales and IT working together), we will provide services and insights that allow you to reach your target market with the highest possible ROI.