ePR & SEO – Medical Industry

The Issues

How can Ethypharm enhance its brand visibility in pediatric rare diseases through search engine marketing and content marketing?

ClientEthypharm
SkillsSEO, ePR, Content Marketing
ManagerJenny

Objective

· Establish Ethypharm brand over the Chinese web ecosystem (Baidu SEO)​

· Position Ethypharm in the rare disease space in China​

Solution

  • Branding Workshop: Define and document Persona, Customer Journey and Tone of Voice
  • Baidu SEO: Improve Baidu first page search results content to include other information than corporate introduction and job openings
  • Content Creation: Create a digital activation plan of potential topics and publication platforms​

Performance Outcome

  • Keywords like “Children Epilepsy” and “Doose Syndrome” secured top positions on DXY and Baidu
  • The search volume for key brand-related terms like "Ethypharm Pharmaceutical" showed steady growth.​
  • Regularly published articles contributed to higher search rankings and visibility.​
  • Pillar articles and news-driven content consistently ranked on the first page for various keywords.​
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  • We understand the local market environment for those who want to enter the Chinese market.
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