DFP Audit – Electric Industry

Project Overview

We created a comprehensive digital footprint report of a No.1 player in Electric solution industry to showcase our client on digital strategies and best practice

ClientSchneider
SkillsCompetitor Analysis, Digital Marketing
ManagerBoson Yang

Challenge

  • No recent study about their main competitors digital activities
  • Uncertainty about search marketing & data integration strategy
  • Uncertainty about main competitors marketing investment

Solution

  • DFP Framework - Create methodology
  • DPF Summary - Scoring DFP
  • Recommendation - Insights conclusion
  • Action priority - Prioritize next step

Results

  • 55 slides of the report provides 11 recommendations & 3 marketing trends
  • Understand what’s the no.1 player deal with data integration
  • Create a new DFP check-list framework
  • Help our client to make their next digital marketing plan