Social Media Operation – Chemical Industry

The Issues

How to build a professional WeChat Official Account for Elkem’s silicone business from scratch (from 0 to 1) and make it a driver for business growth?

ClientElkem
SkillsContent Marketing, Social Media
ManagerLayla

Challenge

There are many brand accounts with overlapping and complex business scopes. How can we consolidate and integrate data across these different accounts?

Solution

  • WeChat Account Positioning: Establish the account and set up menu for different functions
  • Data Integration: manage data and offer follower transfer strategy
  • Feature & Process: Launch features and implement new process
  • Account Operation: Content planning and creation (Landing page & Xiumi design), collect leads

RESULT

throughout 2024
0+
WeChat Article Content
0+
Total Reads
0%
WeChat Follower Growth
0+
Leads from WeChat Backend
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