Social Media Campaign – Food Industry

Project Overview

Founded by Alfons Loacker in 1925, the family business that started as a small regional confectioner became a globally known brand with products that delight all ages people in more than 100 countries.

How loacker boosted their Brand Awareness and sales by deciding to go online after more than 20 years of settling in China?

ClientLoacker
SkillsDigital Marketing, Social Media
ManagerBenoit

SOLUTION

We knew that Loacker needed to increase their exposure and engage more with their audience. 

WEIBO, which is an open platform with a MAU of 500 million, was the perfect platform to develop. 

Brands can have their own official account and promote their content for their target audience.

Weibo also has official tools can support mini campaigns for awareness and engagement increase.

RESULT

performance within 10 months
  • From 0 to 1, we helped the brand to grow and until now, we are still managing their Weibo account.
  • Started in 2018, here is the outcome after 4 years.​
0+
Million impression
0
Engagement
0
Followers
“

Great to see China growing 57% YTD in Q1! Also, the impact of a “slightly revised” set-up in China.

Kai Panholzer - Managing Director Sales & MarketingLOACKER
ABOUT US

WHY HIRING US ?

CONTACT US
  • We understand the local market environment for those who want to enter the Chinese market.
  • We can help you to better understand your target audience, their customer journey and their toutchpoints
  • We translate and adapt your Brand to the Chinese Market
  • We find the right platforms to reach your audience
  • We use data to run tailor made strategy and campaigns drive your sales