DFP Audit – Cosmetics Industry

Project Overview

Learning the facts and figures from sensitive skincare industry B2B marketing channels

ClientL'Oréal
SkillsCompetitor Analysis, Workshop
ManagerBoson Yang

Objective

How to influence dermatologist to recommend more LRP through offline and online?

· Collect facts and figures from competitors and dermatologists regarding current practices in China

· Understanding the influence of the B2C channels (especially digital) on the Dermatologists

Challenge

  • What kind of executing strategies our competitors use but we don’t?
  • How can we define omni-channel influence and strategy
  • They don’t know how to define effective channel and their ROIs

Execution

  • A full competitor analysis
  • Pre-interview from the medical industry regarding medical reps and MSL (Medical science Liaison) 
  • An one day workshop

Results

  • 20+ LRP leaders/team joined
  • Segmented target dermatologists
  • Established criteria for selecting the appropriate dermatologists
  • Identified the cities to target
  • Determined the necessary aspects(40 questions raised) to understand dermatologists' activities both offline and online

Get in Touch

Whether you are a business looking for a fresh perspective in China or an established firm in need for marketing performance (Marketing, Sales and IT working together), we will provide services and insights that allow you to reach your target market with the highest possible ROI.