We are the business partners for your marketing and IT teams you are looking for to secure the digital transformation of your sales funnel in China.
Organized around a consulting division, an agency division and a data division, we support our customers, whatever their level of digital maturity, from strategic thinking to the operational management of their digital prospecting systems.
We have acquired expertise in China in supporting multinationals, large SMEs and family businesses in their growth in China.
Dekuple is a leading European player in cross-channel data marketing. Its expertise, combining consulting, creativity, data, and technology, enables it to support brands in transforming their marketing to enhance business performance.
The Group designs and implements acquisition, loyalty, and customer engagement strategies across all distribution channels for its partners and clients. Currently, the Group works with over 500 major corporate brands and mid-sized companies in Europe and internationally. With a presence in Europe and China, the Group employs over 1,000 staff members who share common values: a spirit of conquest, respect, and mutual support.
China is an enormous country that covers more than 200 dialects and several cultures. Knowing that, it is impossible to target the whole nation with a single message.
This is why we aim to create a new model of agency that focus on tailor-made performance marketing by China for China, with a zest of international mindset. We drive growth by learning from our customers challenges and by overcoming them together.
A Chinese legend says Benoit never sleep. When he is not managing Dekuple China, he must be somewhere else giving a speech, attending an exhibition or learning new skills. After 12 years in China, Benoit learnt how to guide top companies to seduce Chinese consumers. He is experienced with High Education and managed projects such as Rennes School of Business campaigns.
Business Development Director with 20 years of experience in building and managing sales organizations in cross & multi-cultural environments. Drive a Customer Success business to increase the company’s market share in Europe, Middle East and Asia. Lead, coach and develop teams through change and transformation to create company-wide culture of Customer Success.
90% of our clients value Dékuple’s data-driven approaches, which start with an audit and provide a comprehensive marketing blueprint to help implement marketing activities, track KPIs, and increase ROI.